Jordan Brown interviews Katina Michael about technology and the impact on society as part of the documentary project that would become Stare Into The Lights My Pretties, almost a decade later.
Katina provides pertinent insights into themes of technological development, privacy, social attitudes, behaviour, technical surveillance and power dynamics, with expert research commentary throughout.
Katina Michael is a professor in the School of Computing and Information Technology at the University of Wollongong, Australia. She is also the IEEE Technology and Society Magazine editor-in-chief, and IEEE Consumer Electronics Magazine senior editor.
Click on the time-codes below to seek to that section of the interview.
00:00 The last 25 years and the next 25 years
00:54 Social sorting, marketing data to extract value
00:59 What are companies like Google doing with such information?
04:23 Click trails, the free survey
05:34 Mass personalisation, Mass Customer Relationship Management
06:58 The cycle to keep you coming back
08:24 It’s manipulation
09:36 Centralisation and vulnerability in the world driven by data
11:59 Personalisation of you and your friends
11:59 Data mining
16:12 How these technologies enable more surveillance
17:40 Addiction and Surveillance
17:40 Covert and overt tracking, increasing surveillance visibility
27:06 Nowhere to hide
29:33 No more avatars
35:15 Micro-targeting your personalised experience
36:05 Believing the screen more than real life
37:17 Long-term Implications, Extrapolations
45:56 The precautionary principle
48:18 Ubiquity, we forget we’re being tracked and how
52:19 Behavioural conditioning to conform